Two Firms, Two Roles, One Point of Contact

It is a separate engagement. Growth work is scoped, quoted and bought on its own. It is not bundled into a technology contract, and taking it up is a decision you make separately.

zazzy Delivers The B2B Demand Generation Marketing

Brand positioning, demand generation campaigns, paid search and social, email programs, website and conversion work, and LinkedIn growth. zazzy is a brand-forward demand generation agency for B2B companies.

Holograph Holds the Commercial Relationship

We contract the work and own the first conversation. We stay accountable for how it connects to the technology engagement you already have with us.

Holograph pattern

Enterprise Technology Teams Had No Connected Route to Growth

A company running a platform engagement with us, and wanting to build pipeline around what it sells, had two options. Find a marketing agency and start the relationship from nothing, or hand the work to a team that does not know the product.

This partnership removes that gap. The growth work starts with a firm that already understands what you have built.

Five Services Under the Partnership

Brand-Forward Demand Generation

Positioning comes first, then the campaigns that run on it. Messaging is built for a buying committee rather than a single job title, and campaigns are measured against qualified pipeline.

B2B Lead Generation Across Paid and Organic

Paid search, LinkedIn advertising, SEO and answer engine optimization, mapped to where a buyer actually is in a long purchase cycle.

Email Marketing and Nurture

Segmented campaigns and automated flows built for extended B2B buying cycles, including re-engagement and newsletter programs.

Website Development and Conversion Optimization

Sites are built on Webflow and Adobe Experience Manager around conversion paths, then improved through testing rather than redesigned every two years.

LinkedIn Growth and Brand Expression

Executive thought leadership and organic campaigns, supported by a consistent visual system across content, decks and collateral.
Holograph Pattern

Where the Partnership Fits

This is built for B2B companies selling considered, high-value products into buying committees. The sales cycle runs long, and marketing has to hold a position over months rather than convert in a session.

It fits companies already working with Holograph on technology. The growth work starts from an understanding of the product rather than a discovery deck.

zazzy Is a Brand-Forward Demand Generation Agency for B2B Companies

Brand and pipeline are built as one motion rather than handed between two teams.

127+

B2B Campaigns Delivered Between 2021 and 2025

Global

Across the USA, UK, Middle East, India and Australia

91%

Client Retention
Rate

4+

Offices in Dubai, Radnor (Pennsylvania) and Pune

How Growth Work Meets the Technology Engagement

IT Service Management, Platform Modernization, Engineering Delivery and Managed Services change and run the systems the business operates on.

This service works on the other side of the business. It covers how the market finds you, what it understands about what you sell, and whether that turns into pipeline.

The connection is practical rather than theoretical. A team that already knows your product, your platform and your delivery timelines does not need to be briefed on them.

What This Arrangement Gives You

One Commercial Relationship

Holograph contracts the work and stays accountable for it, so growth marketing does not become a second vendor relationship to manage.

Regional Coverage Where you Operate

Between us, teams sit in the USA, KSA, UAE and India, and zazzy has run campaigns across the USA, UK, Middle East, India and Australia.

Programs Measured on Pipeline

Campaigns report against qualified opportunities and pipeline contribution.

Delivery by a B2B Specialist

The marketing is run by an agency that works only on B2B, rather than by a technology firm adding a service line.

A Scoped, Separate Engagement

You buy growth work deliberately, at a defined scope, rather than finding it inside a technology invoice.

Frequently Asked Questions

What is B2B demand generation?
B2B demand generation is the work of creating and capturing commercial interest among business buyers. It covers brand positioning, paid and organic acquisition, nurture, and the website work that turns interest into a qualified opportunity.
What does a B2B demand generation agency do?
It builds and runs the programs that create qualified pipeline. That covers positioning and messaging, paid search and social, SEO, email nurture, website conversion work, and reporting that ties activity to pipeline.
How is this different from lead generation?
Lead generation captures people already looking. Demand generation also creates the interest in the first place, through positioning and content, so there are more people looking later.
Who delivers the work, Holograph or zazzy?
zazzy delivers the marketing. Holograph contracts the engagement, owns the first conversation, and stays accountable for how it connects to your technology work.
Do we have to be a Holograph technology client?
The partnership is built for companies we already work with, because that is where the advantage sits. Start with a conversation and we will tell you honestly whether it fits.
What does success look like?
Qualified pipeline and opportunities influenced, agreed as targets at the start of the engagement.
What does success look like?
Qualified pipeline and opportunities influenced, agreed as targets at the start of the engagement.
Holograph pattern

Start With a Conversation

Talk to us about where your pipeline needs to be, and we will tell you whether
this partnership is the right route to it.
Talk to Holograph About Growth
Our Partners
Piyush Annadate
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2026
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